As TCU launches Lead On, a tangible representation of our brand identity—what we do, how we do it and why it matters, we are highlighting Horned Frogs who demonstrate the TCU culture: that sense of spirited belonging that fuels us to be better, achieve more and have an impact for the greater good. Strong brands don’t happen by accident—they are built from the inside out—cultivated by trailblazers like Michelle Smith. (Fifth in a TCU This Week series.)

While there’s not a single formula for success, Michelle Smith says it’s important to do your best work, to build great relationships, and to ask, “what if?”

As the director of public relations for AT&T’s Global Marketing Organization, Smith is the voice of diversity for the company. She’s responsible for creating and leading AT&T’s integrated diversity programs for military, disability, Millennials, people ages 50 and up, women, African American, Hispanic, Asian and LGBT segments. And, as such, she understands the need to create a mindset and a culture where we develop the ability to open up to someone else, to listen to each other and to understand the reasons for the differences in our approaches to life.

Smith says, “There’s an opportunity to understand where you are as a human being, understand your limitations and open yourself up just a bit to understand someone else,” in an effort to move from tolerance to understanding.

Smith, a two-time TCU graduate, has a bachelor’s degree in English with a writing emphasis and a master’s degree in media studies.

Learn more at LeadOn.tcu.edu.